Moldova Human Development Report 2014

Each company is free to choose what strategy to follow: to become a corporate citizen, which involves assuming responsibilities towards their communities and country as a whole, or to remain, limited to pursuing narrow private objectives. The first option requires more effort, but is the best strategy for ensuring sustainable and robust development of the company. At the same time, the second option condemns the firms to a long-term failure, taking into account the corporate image losses, due to worse attitudes from clients/consumers, suppliers, government and the entire society, as well as the self-isolation of the firm from the transformational processes within the country.